Question: What Are The Expansion Strategies?

What are the three retrenchment strategies?

There are three different types of defensive/ retrenchment strategies i.e turnaround strategies, divestment strategies and liquidation strategies.

These three strategies are adopted based on the reason for defensive/ retrenchment ..

What is business expansion strategy?

Business Growth Strategy Growth strategy allows companies to expand their business. Growth can be achieved by practices like adding new locations, investing in customer acquisition, or expanding a product line. A company’s industry and target market influences which growth strategies it will choose.

What is growth strategy with example?

ScenarioGrowth strategyCoca-Cola launched Diet Coke Sweetened with SplendaProduct developmentHasbro (toy company) launched baby care products under Playskool brand.Product diversificationJC Penney, after repositioning of the brand to make it more fashionable, erected a “pop-up” store in Times Square.Market penetration6 more rows

What are the 5 international market entry strategies?

Market entry methodsExporting. Exporting is the direct sale of goods and / or services in another country. … Licensing. Licensing allows another company in your target country to use your property. … Franchising. … Joint venture. … Foreign direct investment. … Wholly owned subsidiary. … Piggybacking.

What are the types of stability strategies?

Stability strategies can be of the following types:(i) No-Change Strategy: … (ii) Profit Strategy: … (ii) Proceed-With Caution Strategy: … (i) Growth through Concentration: … (ii) Growth through Integration: … (iii) Growth through Diversification: … (iv) Growth through co-operation: … (v) Growth through Internationalization:More items…

What are international expansion strategies?

International expansion strategies are formal, multi-level strategic plans that businesses use to enter an overseas market, establish a growing presence, and become quickly profitable. … A competitive analysis, vetting your business offerings and operations against industry competition in the new market.

What is expansion plan?

Planning for expansion is a strategic exercise which involves identifying the exact need for expansion. After this, you can focus on the need and develop more defined estimates of the time and capital required to implement expansion efforts.

What is P E and P B?

Price-to-earnings (PE) ratio is a measure of the valuation of a company’s stock. It has price in the numerator and earnings in the denominator. … The price-to-book (PB) ratio compares the price of the stock with its book (accounting value). The higher the PB ratio, more expensive is the stock and vice-versa.

What are the 4 growth strategies?

There are four basic growth strategies you can employ to expand your business: market penetration, product development, market expansion and diversification.

How many types of expansion strategies are available to expand any business?

Types of Growth Strategies – Top 5 Types: Concentration Expansion Strategy, Integration Expansion Strategy, Diversification Expansion Strategy and a Few Others.

What are the four international strategies?

Local responsiveness is the degree to which the company must customize their products and methods to meet conditions in other countries. The two dimensions result in four basic global business strategies: export, standardization, multidomestic, and transnational. These are shown in the figure below.

What are the three types of stability?

There are three types of equilibrium: stable, unstable, and neutral.

What are the 7 elements of marketing?

These seven are: product, price, promotion, place, packaging, positioning and people.

What is stability strategy?

Stability Strategy is a corporate strategy where a company concentrates on maintaining its current market position. A company that adopts such an approach focuses on its existing product and market. … Usually, a company that is satisfied with its current market share or position uses such a strategy.

What do you mean by market P * * * * * * * * * *?

Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market penetration also relates to the number of potential customers that have purchased a specific company’s product instead of a competitor’s product.

What is a Marketingplan?

A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. … Metrics that measure the results of marketing efforts and their reporting timelines.

What growth strategy is the toughest?

market penetrationThe toughest growth strategy is market penetration. Among the other growth strategies, market penetration is the hardest one.

What are five common international entry modes?

Core Principles of International MarketingInternational-Expansion Entry Modes.The Five Common International-Expansion Entry Modes.Exporting.Licensing and Franchising.Contract Manufacturing and Outsourcing.Partnerships and Strategic Alliances.Acquisitions.Foreign Direct Investment and Subsidiaries.More items…