Quick Answer: What Is A Sponsorship Package?

What is included in a sponsorship package?

At the very least, your event sponsorship package should include the following:Information about your organization.

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Describe the event.

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Provide a general description of the benefits of sponsorship.

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Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.More items…•.

What is an example of sponsorship?

#1 Pepsico and NFL. PepsiCo has been ranked top sponsor of 2015 by IEG, with a spend of approximately $370 million. … For example, the sponsorship of the Super Bowl half-time show not only helped PepsiCo promote its brand but also helped the NLF extend the reach of its show by extending the half-time show.

How do you set up a sponsorship package?

Key Elements In Your Sponsorship PackagesThe Introduction. First, tell your potential sponsors clearly who you are and what you want. … What’s In It For Them. … What Do You Offer. … Your Call to Action. … No Generic Sponsorships. … Allow Package Customization. … Include Sponsors in Your Planning.

What do event sponsors want in return?

5 Reasons Brands Want to Sponsor Your EventGet brand awareness. Brands will often sponsor your event so they can get in front of their target customer. … Increase sales of a product. For some sponsors, brand awareness isn’t enough. … Reposition their brand. … Block competition. … Social responsibility.

How do I find a sponsor?

Define The Fundamentals of Your Event. … Know Why Companies Want to Sponsor Events. … Define The Sponsorship Criteria. … Research Companies That Have Sponsored Events Similar to Yours. … Use Online Resources That Connect Organizers with Sponsors. … Find Companies With The Right Resources.More items…•

What do sponsors do?

Sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. … The business objective of sponsorship is to reach a specific target audience and to earn a “halo” for supporting a good cause.

What are the three types of sponsorship?

Financial sponsorships: Involves cash donations. In-kind sponsorships: Involves products or services. Media sponsorships: Involves financial sponsors that secure advertising for a cause or event.

What are sponsorship fees?

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property.

How do I ask for sponsorship for money?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

What is the highest level of sponsorship?

Platinum Sponsors provide $7,500 or more to the organization. Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.

What companies do sponsorships?

The List of Top 60 Corporate Sponsors in the U.S.Wells Fargo – 2.89%Marriott – 1.63%Dick’s Sporting Goods – 1.39%Whole Foods Market – 1.3%State Farm – 1.07%Pepsi – 0.98%US Bank – 0.97%Bank of America – 0.92%More items…

What are the disadvantages of sponsorship?

Disadvantages of Sponsorship for the Sponsors: Sponsorship is powerful advertising. Sponsoring unsuccessful events or teams will not be beneficial to the sponsor, particularly if the team loses a lot of matches or an individual is injured or unable to play.