Quick Answer: What Is A Sponsorship Package?

What is included in a sponsorship package?

At the very least, your event sponsorship package should include the following:Information about your organization.

Describe the event.

Provide a general description of the benefits of sponsorship.

Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.More items…•.

What is an example of sponsorship?

#1 Pepsico and NFL. PepsiCo has been ranked top sponsor of 2015 by IEG, with a spend of approximately $370 million. … For example, the sponsorship of the Super Bowl half-time show not only helped PepsiCo promote its brand but also helped the NLF extend the reach of its show by extending the half-time show.

How do you set up a sponsorship package?

Key Elements In Your Sponsorship PackagesThe Introduction. First, tell your potential sponsors clearly who you are and what you want. … What’s In It For Them. … What Do You Offer. … Your Call to Action. … No Generic Sponsorships. … Allow Package Customization. … Include Sponsors in Your Planning.

What do event sponsors want in return?

5 Reasons Brands Want to Sponsor Your EventGet brand awareness. Brands will often sponsor your event so they can get in front of their target customer. … Increase sales of a product. For some sponsors, brand awareness isn’t enough. … Reposition their brand. … Block competition. … Social responsibility.

How do I find a sponsor?

Define The Fundamentals of Your Event. … Know Why Companies Want to Sponsor Events. … Define The Sponsorship Criteria. … Research Companies That Have Sponsored Events Similar to Yours. … Use Online Resources That Connect Organizers with Sponsors. … Find Companies With The Right Resources.More items…•

What do sponsors do?

Sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. … The business objective of sponsorship is to reach a specific target audience and to earn a “halo” for supporting a good cause.

What are the three types of sponsorship?

Financial sponsorships: Involves cash donations. In-kind sponsorships: Involves products or services. Media sponsorships: Involves financial sponsors that secure advertising for a cause or event.

What are sponsorship fees?

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property.

How do I ask for sponsorship for money?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

What is the highest level of sponsorship?

Platinum Sponsors provide $7,500 or more to the organization. Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.

What companies do sponsorships?

The List of Top 60 Corporate Sponsors in the U.S.Wells Fargo – 2.89%Marriott – 1.63%Dick’s Sporting Goods – 1.39%Whole Foods Market – 1.3%State Farm – 1.07%Pepsi – 0.98%US Bank – 0.97%Bank of America – 0.92%More items…

What are the disadvantages of sponsorship?

Disadvantages of Sponsorship for the Sponsors: Sponsorship is powerful advertising. Sponsoring unsuccessful events or teams will not be beneficial to the sponsor, particularly if the team loses a lot of matches or an individual is injured or unable to play.