What Are The Secrets Behind The Success Of GoPro’S UGC Strategy?

What is special about GoPro camera?

It’s this wide-angle that gives the fish-eye effect GoPro is famous for.

The GoPro’s wide-angle is wonderful for anytime you want to capture a lot, all at once: sporting events, hiking, travel, and parties.

More of the action and atmosphere is captured than with a traditional point and shoot or video camera..

Who is the target market for GoPro?

GoPro is the worldwide market leader for these cameras. The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young age (~18–35). The brand is present on all kinds of social media platforms.

How can user generated content be improved?

How to Increase User-Generated ContentEncourage your customers to leave reviews. … Proactively respond to your audience’s complaints. … Collect photo submissions and offer a reward. … Share fan photos during live events. … Use UGC to power your paid advertising. … Feature testimonials on your website. … Display your social shares.More items…

Which GoPro should I buy 2020?

The best GoPro camera in 2020GoPro Hero9 Black. The ultimate action camera has got even better! … GoPro Hero8 Black. Last year’s flagship is now better value. … GoPro Max. The latest 360-degree GoPro model and perhaps the best 360 cam of all. … GoPro Hero7 Black. 2018’s top model is now really great value. … GoPro Hero7 Silver. … GoPro Hero7 White. … GoPro Fusion.

Is GoPro really worth it?

So, is getting a GoPro worth it? If it’s your first GoPro or you’re upgrading from an inferior action cam, then yes. You won’t find better video quality, ease of use, and value from the competition. The answer isn’t as clear-cut if you already own a GoPro.

How could GoPro improve its UGC strategy?

GoPro takes advantage of this by posting compelling photos and videos to its social profiles and participates in conversations within the comments section of their videos on YouTube. They also encourage their fans to share content with them on social, which boosts engagement.

How does GoPro advertise?

GoPro uses Facebook to promote the brand and communicate with the consumers. GoPro reaches the consumer by posting a GoPro product taken photo and video of the day (GoPro, 2016d). Posting daily photos builds product value and customer trust.

Is GoPro camera better than iPhone?

The iPhone still generates great still shots, but the GoPro has a more advanced camera. It’s ultimately dependent on whether you want to bring a camera with you, but quality-wise, and based on where you can take it, the GoPro would result in a better camera.

How do you manage user generated content?

Good strategies for managing user-generated contentPublish a content policy: Tell your users what’s expected of them. … Before monetizing a page with user-generated content, carefully assess the risk. … Routinely review your top pages that feature user-generated content. … Enlist your users to help by adding a “Report a violation” link to user-generated content.More items…

What is GoPro’s competitive advantage?

What’s challenging for GoPro is that its only real competitive advantage is a stronger and more identifiable brand in the action camera market than competitors.

How much does GoPro spend on marketing?

Ad spending of GoPro worldwide 2012-2019 In 2019, the company spent 206.4 million U.S. dollars on global sales and marketing.

Why is user generated content so important?

It helps brands to better understand their target audience and their communities better. It helps to build trust. It increases engagement and time spent on your site or social media platform. It keeps your stakeholders happy and makes them feel like they’re an important part of the conversation.

How do I use user generated content?

User Generated Content: 5 Steps to Turn Customers Into AdvocatesStep 1: Choose the Social Networks Most Effective to Your Campaign. … Step 2: Set Specific User Generated Content Goals. … Step 3: Tell Your Audience What Content You Want. … Step 4: Focus on the Community Aspect & Collaborate. … Step 5: Analyze & Measure Your User Generated Content Efforts.

Is GoPro going out of business 2019?

GoPro is off to a good start in 2019 after generating $243 million in revenue, a 20 percent increase over its first quarter last year. … Another reason is that GoPro has finally healed (financially, at least) from the decision in January 2018 to shutter the Karma quadcopter and exit the drone business completely.

How could GoPro improve it’s UGC strategy Quora?

GoPro provided a high-quality product on which customers could rely on. This ensured that the user experience was good which could easily be reflected in their creation and review making their UGC a success. As discussed earlier GoPro targeted certain niche such as extreme athletes, adventurers, adrenalin junkies.

How many people own GoPro?

GoProFormerlyWoodman Labs, Inc.Operating income−US$163.46 million (2017)Net income−US$182.87 million (2017)Total assetsUS$0.85 billion (2017)Number of employees964 (2019)15 more rows

Which one is an example of exclusive retailing?

Showrooms are one type of exclusive outlets. There are actually two kinds of showrooms: (1) Own (2) Franchised. Titan Watches is a good example of a company putting the concept to fine use. Raymond is another good example.

Who are GoPro competitors?

The top 10 competitors in GoPro’s competitive set are Sony, Contour, Drift, Polaroid, Catapult, Samsung, Life Logger, LG Electronics, Logitech and 360fly.